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Addison Lee rolls out six-figure campaign targeting business users

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By Jennifer Faull, Deputy Editor

October 13, 2014 | 2 min read

Addison Lee has launched a six figure ad campaign targeting business and premium leisure users.

The campaign, titled ‘Cool, Calm and Collected’, centers on a series of print ads depicting city chaos and Addison Lee as a ‘bubble’ transporting customers through London’s.

Over the next three weeks, the ads will run across key titles such including the Evening Standard and Metro as well as 800 digital and static outdoor posters across the capital.

The offline activity has also been supported by “a heavy investment” in digital including search marketing, social media, online and mobile advertising.

Peter Boucher, chief commercial officer at Addison Lee said the activity “embodies its vision to deliver an unrivalled, efficient service that enables customers to move around the capital in comfort.”

“By refreshing our marketing strategy and updating our digital channels, we can continue to provide a stand-out customer journey from beginning to end,” he added.

In addition to ad campaign, Addison Lee has refreshed its website and app.

Developed in-house, alongside Albion, the site’s new key features include a ‘quick book’ service and optimised mobile browsing so that customers can access it from anywhere across the capital.

Meanwhile the app has simplified the user experience and has introduced intelligent maps, streamlined booking processes and multiple account handling.

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