The Drum Awards for Marketing - Extended Deadline

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Author

By Jennifer Faull, Deputy Editor

October 11, 2014 | 1 min read

This ad for Tine cheese comprises a simple, silly idea that's very funny indeed. A single goat belts out her own version of Simply the Best; substituting the first person pronoun for the second so that she's singing a power ballad of admiration directly to her own self. Then we see her from the perspective of her human owners, which puts a different spin on things.

Creative Agency Try (Oslo)

Creative Director Caroline Ekrem

Creative Sara Hødnebø

Film Production Bacon (Oslo)

Director Henry Moore Selder

Producer Mari Grundnes Paus

Executive Producer Magne Lyngner

Photography Daniel Voldheim

Editor Dino Jonsäter

VFX Bacon X

Sound Design Christian Schanning