Tight briefs: 12 reader suggestions for Red Bull's new slogan after misleading 'wings' scandal
Upon Wednesday's tragic news that Red Bull does not actually deliver upon the promise to give consumers wings, The Drum set its readers the Tight Brief of coming up with a new slogan for the energy drinks firm.
Red Bull used the motto for over a decade
No longer able to the motto 'Red Bull Gives You Wings' after a lawsuit saw the firm have to set aside over $13m to refund 'misled' consumers, now is as good a time as any to pitch some new ideas at Red Bull.
Here are some of the best entries.
@TheDrum Red Bull Gives You Mixed Messages
— Steve Ryan (@654steve) October 10, 2014
@TheDrum Red Bull - Tastes Better with Vodka — Steve Ryan (@654steve) October 10, 2014@TheDrum ‘Forget the wings, have a propeller’ pic.twitter.com/fI1JDA6Qlq — Propeller Group (@propellerites) October 10, 2014@TheDrum Redbull gets you supercharged — Ram Patel (@brainselltruth) October 10, 2014@TheDrum Redbull - it gives you vvings. — Sophie Clark (@_sophieclark_) October 10, 2014@TheDrum Red Bull - It's Carbonated Caffeine — Steve Ryan (@654steve) October 10, 2014
@TheDrum 'Clips your wings' — Nick Green (@grrrreen) October 10, 2014
@TheDrum Red Bull "Makes you fly - metaphorically" — Sophie Clark (@_sophieclark_) October 10, 2014
@TheDrum 'Grab Your Day By The Horns' #bullpun
— Hal Bowman Rhodes (@Halrhodes) October 10, 2014
@TheDrum Red Bull Gives You The Energy To Make Your Own Wings If You So Choose And Have The Technical Skills — Flourish Creative (@FlourishC) October 10, 2014@TheDrum Fight or Flight? — Edward Usher (@EdwardUsher) October 10, 2014@TheDrum "Red Bull Doesn't Give You Wings" — THE MODERN CONCIERGE (@MrSYKES999) October 10, 2014Of course, there are other brands out there such as Volvo and McDonalds who may want to double check their mottos do not mislead consumers...