Subway introduces Gareth Twinkleman - a man who breaks into flamenco dance at odd moments – in new campaign
Meet Gareth Twinkleman: the star of Subway’s latest ad and a fan of breaking out in a flamboyant Spanish flamenco dance at the most inappropriate of times.
Happily, the introduction of the new Spanish-style Chorizo at Subway provides Twinkleman with an outlet for his dancing habit.
Created by McCann London and directed by Vesa Manninen the advert will run until 4 November with activity across TV, radio and OOH.
Roger Cusa, head of marketing for the Subway brand in the UK and Ireland, said: “We are extremely proud of this latest campaign and our new product line. It’s always exciting to be adding new options to bolster our existing offering and we think the new campaign demonstrates how we take our customers passions and place these at the heart of what we do as a brand. Our customers know that Subway is all about providing great value, great quality and great tasting Subs, and doing this with a smile and a great sense of fun – this is why we love our new Gareth TV spot.”
The latest in the ‘My Sub, My Way’ campaign by Subway, it follows campaigns introducing ‘Keith’, ‘Janet’, and ‘Bruce’