Ocado launches Sizzle online kitchen and dining room outlet to expand consumer choice
Online supermarket Ocado has launched a new digital kitchen and dining outlet called Sizzle, designed to offer those in the UK access to premium kitchen products in the one place.
The new Sizzle site is live
The new brand strategy, name, positioning and identity for Sizzle was developed by consultancy agency the Clearing which was awarded the contract earlier this year.
The Clearing, which also works with Eurostar, Fitness First and McLaren, was tasked with creating a new property which would motivate current Ocado shoppers - and attract new consumers into the mix.
James Matthews, director of non-food at Ocado said it was important to offer Ocado consumers more product choice in the kitchen and dining area and Sizzle was deemed the perfect platform to do so.
Richard Buchanan, director of consulting at the Clearing, said: “We’ve been working closely with Ocado over the last two years to develop several non-grocery businesses, and Sizzle is the second to launch.
“Our strategy for Sizzle was built on positioning the kitchen at the heart of the home. With competitors focused on the ‘perfect’ table arrangement, we created a more human brand. Recognising the kitchen as the place where we cook, we eat, catch-up, and connect with those who matter the most, our friends and family.”
Buchanan added: “This allowed us to develop a clear, defendable territory for Sizzle, building a brand with a strong, memorable identity designed to appeal to an up-market specialist audience - people with a passion for food, style and life.”
Since its launch, the site now hosts over 12,000 products from thousands of suppliers.
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