Connected devices apps see 50 per cent increase, with Chromecast and FitBit leading the way

With Garner estimating that over 26 billion connected devices will be installed by 2020, App Annie has revealed that connected device apps have seen a 50 per cent increase in aggregate downloads for iOS and Google Play combined in the United States.

This compares with an aggregate two per cent increase for all apps, excluding games.

Media, productivity, health and fitness, car, home, and watch were named by App Annie as the biggest connected device subcategories, with the five connected media apps accounted for roughly 40 per cent of downloads in the dataset.

“While this report profiles August’s six largest subcategories, we fully expect to see new sectors emerge as technologies advance and consumer adoption increases,” the company stated.

Combined, the top apps in these subcategories accounted for about 15 per cent of downloads, the August 2014 report from App Annie found.

Chromecast, FitBit, DirectTV and HPePrint were among the top ten downloaded connected devices apps, with all five of the media apps in the sector making the top ten list (above right).

Last year, research from the IAB found that connected devices were used 34 times a day, with respondents averaging a total of two hours 12 minutes per day using a connected device.

Ishbel Macleod

All by Ishbel