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Live: Keep up with Bima D-Day 2014

Today (8 October) is Bima D-Day, the day of digital which takes marketers intro classrooms in order to educate high school and college students about the industry.

With 87 per cent of Bima D-Day 2013 participants saying that they are now more likely to think about a career in digital, this year's event will see agencies such as DigitasLBi, The Social Partners and Redweb look to show off the world of digital and aim to fill the digital skillsgap of the future.

The list of schools

Norton Knatchbull Grammar School
Bushey Meads School
Daubeney Academy
Wootton Upper School
King Edward VI Five Ways
Dame Elizabeth Cadbury Technology College
St Paul's School for Girls
Highclare School
Holte School
Golden Hillock A Park View Academy
Selly Oak Trust School
Birmingham Metropolitan College
Blackburn Central High School
Westholme School
Montgomery High School
Bournemouth School for Girls
Avonbourne College
Hans Price Academy
The Ridings Federation​ Winterbourne International Academy
Dr. Challoners Grammar School
Longroad High School
Nene Park Academy
East Kent College
Corpus Christi
Loreto Altrincham Grammar school
The Catholic High School
Upton High School
The Corsham School
Penrice Academy
St John's School & Sixth Form College, A Catholic Academy
The Hermitage Academy
St Wilfrid's Catholic School
Riverside School
Brookfield Community School
Bideford College
South Dartmoor CC
Budmouth College
The Purbeck School
St Teresa's
Witchford Village College
Cleveden Secondary School
Eastwood High School
Farnham College
BENTLEYWOOD HIGH SCHOOL
Roundwood Park School
John Hampden Grammar School
Homewood School and 6th Form Centre
Simon Langton Grammar School for Boys
NEW LINE LEARNING ACADEMY
Bishop Rawstorne Church of England Academy
Cardinal Heenan Catholic High School
Halifax High
Millgate
Rainhill High School
Roundwood Park School
The Tiffin Girls' School
Stockley Academy
Leyton Sixth Form College
Gladesmore Community School
Education Links
Hackney Community College
Queens Park Community School
Cotelands PRU
EGA School for GIrls
Woodford County High School
ArtsEd
Burntwood High School
DEPTFORD GREEN SCHOOL
Westminster Academy
Copthall School
City Academy
William Morris Sixth Form
Chingford Foundation School
Aylward Academy
Park High School
St. Paul's Way Trust School
Bury Grammar School for Girls
Chorlton High School
Urmston Grammar School
Cardinal Langley RC High School
Burnage Academy for Boys
Preswich Arts College
Flixton Girls School
Trafford College
Alloa Academy
Wren Academy
Weston Favell Academy
Congleton High School
Nene Park Academy
BIshop Fox School
King Edward VI
Melbourne School
The Weston Road Academy
Thomas Gainsborough School
St Philomena's School
Gowerton Comprehensive School
Torquay Boys' Grammar School
The Purbeck School
Northleigh House School
Aylesford School and 6th Form Academy
West Herts COllege
Barr Beacon School
Woking College
Chatsmore Chatholic High School
St Thomas More Catholic Comprehensive
Bushy Meads

The list of agencies involved in this year's DDay can be viewed here.

7 Things Media
Adido
Amaze
Amuzo Games
Arts University Bournemouth
BAE Systems Applied Intelligence
Barques Design
Blue jumper
Blue Thirst
Blueleaf
Bournemouth University
Bravand
Bright Blue Day
BrightLemon
Bulb Studios
C4L
Caliber Interactive
Chapter
Coast Digital
Code Computer Love
Collective London
Cyber-Duck
Degree 53
Digital Annexe
DigitasLBi
DRP Group
e-Strategy
e3
Elementary Digital
Equator
Etch UK
Evosite
Farm Digital
Folk
Foolproof
Forward WW
Founded
Freestyle interactive
Goplin digital
Huddle Creative
Imagination
Isle Interactive
Jam
Jarrang
JP Morgan
Lab
Lowe Profero
LV=
Magnetic North
Manifesto
MintTwist
Mobas
Moving Brands
Netcel
Northern Monkey Creative
Numiko
Open Reply
ORM
Pancentric
Periscopix
R1 Digital
RebWeb
Reckless
Red Ant
Rice Media
Sagittarius Marketing
Salad
SapientNitro
Sideshow
Silicon Beach
Silicon South
Silver Egg Media
Spirit Digital Media
Studio Of Things
TH_NK
The College
The Social Partners
Think Jam
ThinkCreateDo
Thinking Juice
This is Crowd
Tommy
TwentyOne
Underwired
Venn Digital
VML
Volume
WCRS
We Are Base
We Are Experience
Wicked Web
Wyndham Lewis (Digital Strategist)
Yard Digital
Yucca
Zone

Below we will Storify tweets from around all of the agencies and schools involved, while the three briefs being set to the pupils are also available to view.

Creative Review: 

CHALLENGE A: CONNECTED DEVICES

CHALLENGE A: CONNECTED DEVICES

 By 2032 it's estimated we'll have 5,000 networked items in our daily lives. Welcome to the Internet of Things (IoT). What objects would you connect to the internet to make our lives easier or more fun? Link your Smart Phone to the idea for extra functionality and control.

View challenge PDF here

CHALLENGE B: SOCIAL MEDIA

CHALLENGE B: SOCIAL MEDIA

More than 500 million photos and videos are uploaded & shared on the internet everyday. How could you use some, or all, of these to make something brilliant and interesting?

View challenge PDF here

CHALLENGE B: MOBILE APPS

CHALLENGE B: MOBILE APPS

We all carry a smart phone everywhere we go, and we keep them by our side day and night. How could you use these smart phones for social good within your local community or further afield?

View challenge PDF here

Conclusions:

Pete Durant, head of planning, The Social Partners

Before our session at Copthall School, one in four of the students wanted to go into advertising and most hadn't considered 'digital' as something separate.

After a day of learning about working in the industry (Google's offices where food is free was a popular area of discussion), social advocacy (our approach to social media and digital communications) and the great challenges, it went up to almost three in four.

The tasks; essentially solving problems creatively - was central to their new interest. It showed them what the core of what we actually do is and that our fast and fun work is something they could realistically do.

The very exciting aspect for the day was the creative thinking and talent in the room. Some of the ideas could be real life things that people use and we were impressed at how quickly they came up with them. Watch out for connected clothes through Buff and study buddy, Nannyknows. You heard it here first!

 

Ben Doran, head of technology, Lowe Profero

We had a great day working a fantastic bunch of kids who were really up for getting involved, and learning about the digital industry.

We started the day off by presenting the video and getting the kids excited about the world of digital. The kids were engaged throughout the whole day, and it was great to get to teach the next generation about our industry.

The pupils took to the challenges with great enthusiasm and handled each brief like they were already working in the industry. We had ideas varying from connected fridges, new social networks and connected cots for young mums. At the end of the day, we got the students to present their ideas in a live pitch and we judged the winners and gave instant feedback.

All of the ideas and presentations met the brief and it was obvious from the feedback that the kids got what digital was all about. When asked at the end of the day, they gave us a resounding cheer, and lots of thanks for how much they enjoyed the day and how much the learnt about our industry.

Eoin Meade, director of innovation and technology, WCRS

The day started stormy but what a blast of sunshine I’ve had today. I have a ‘year 9-er’ myself and love the insight I get, so was actually looking forward to 20 of them. Thankfully, according to a quick show of hands, there was a great mix of creative and science types. Nice to see it wasn’t just ‘arty students’.

I took them through my life story pretty much, dodgy haircuts and all. I’m a midland lad who done good, so hopefully that gave them confidence that they could do it too. Then the sessions kicked off. We decided to steer down two routes for the brief… how to make the open days (and the first days at the school) less daunting for new students and exploring ways for year 9 students to choose their GCSE subjects with confidence.

I had to remind myself these guys were only 11. Some of the thinking was very sharp. It shows that this ‘digitally native’ generation just get it and with the right push (and support from us lot), we’re going to be in safe hands. And the best bit? Half of the class stayed back to finish their entry sheets. That speaks volumes.

 

Abi Ellis and Simon Attwater, group creative directors at DigitasLBi

Today we were privileged to meet 50 brilliant young women, full of ideas, brimming with ambition and crackling with intelligence. I have no doubt they will reach the top of whichever profession they choose. I just hope that events like Digital Day convince them that having a career in digital is as desirable as being a doctor, barrister or engineer. If digital is to change the world for the better, we need these bright sparks, who excel in physics, chemistry and maths, as well as those who cherish the arts. If fact, these are renaissance girls: both musicians and mathematicians. Or perhaps linguists as well as physicists. To attract this talent we need to ensure that digital isn't perceived to be a bunch of bearded Nathan Barleys, playing ping pong. We need to be a collective of the finest minds breaking frontiers, not only for clients, but for the common good. Fingers crossed, today opened some minds.