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Live: Keep up with Bima D-Day 2014

Today (8 October) is Bima D-Day, the day of digital which takes marketers intro classrooms in order to educate high school and college students about the industry.

With 87 per cent of Bima D-Day 2013 participants saying that they are now more likely to think about a career in digital, this year's event will see agencies such as DigitasLBi, The Social Partners and Redweb look to show off the world of digital and aim to fill the digital skillsgap of the future.

The list of schools

Norton Knatchbull Grammar School

Bushey Meads School

Daubeney Academy

Wootton Upper School

King Edward VI Five Ways

Dame Elizabeth Cadbury Technology College

St Paul's School for Girls

Highclare School

Holte School

Golden Hillock A Park View Academy

Selly Oak Trust School

Birmingham Metropolitan College

Blackburn Central High School

Westholme School

Montgomery High School

Bournemouth School for Girls

Avonbourne College

Hans Price Academy

The Ridings Federation​ Winterbourne International Academy

Dr. Challoners Grammar School

Longroad High School

Nene Park Academy

East Kent College

Corpus Christi

Loreto Altrincham Grammar school

The Catholic High School

Upton High School

The Corsham School

Penrice Academy

St John's School & Sixth Form College, A Catholic Academy

The Hermitage Academy

St Wilfrid's Catholic School

Riverside School

Brookfield Community School

Bideford College

South Dartmoor CC

Budmouth College

The Purbeck School

St Teresa's

Witchford Village College

Cleveden Secondary School

Eastwood High School

Farnham College

BENTLEYWOOD HIGH SCHOOL

Roundwood Park School

John Hampden Grammar School

Homewood School and 6th Form Centre

Simon Langton Grammar School for Boys

NEW LINE LEARNING ACADEMY

Bishop Rawstorne Church of England Academy

Cardinal Heenan Catholic High School

Halifax High

Millgate

Rainhill High School

Roundwood Park School

The Tiffin Girls' School

Stockley Academy

Leyton Sixth Form College

Gladesmore Community School

Education Links

Hackney Community College

Queens Park Community School

Cotelands PRU

EGA School for GIrls

Woodford County High School

ArtsEd

Burntwood High School

DEPTFORD GREEN SCHOOL

Westminster Academy

Copthall School

City Academy

William Morris Sixth Form

Chingford Foundation School

Aylward Academy

Park High School

St. Paul's Way Trust School

Bury Grammar School for Girls

Chorlton High School

Urmston Grammar School

Cardinal Langley RC High School

Burnage Academy for Boys

Preswich Arts College

Flixton Girls School

Trafford College

Alloa Academy

Wren Academy

Weston Favell Academy

Congleton High School

Nene Park Academy

BIshop Fox School

King Edward VI

Melbourne School

The Weston Road Academy

Thomas Gainsborough School

St Philomena's School

Gowerton Comprehensive School

Torquay Boys' Grammar School

The Purbeck School

Northleigh House School

Aylesford School and 6th Form Academy

West Herts COllege

Barr Beacon School

Woking College

Chatsmore Chatholic High School

St Thomas More Catholic Comprehensive

Bushy Meads

The list of agencies involved in this year's DDay can be viewed here.

7 Things Media

Adido

Amaze

Amuzo Games

Arts University Bournemouth

BAE Systems Applied Intelligence

Barques Design

Blue jumper

Blue Thirst

Blueleaf

Bournemouth University

Bravand

Bright Blue Day

BrightLemon

Bulb Studios

C4L

Caliber Interactive

Chapter

Coast Digital

Code Computer Love

Collective London

Cyber-Duck

Degree 53

Digital Annexe

DigitasLBi

DRP Group

e-Strategy

e3

Elementary Digital

Equator

Etch UK

Evosite

Farm Digital

Folk

Foolproof

Forward WW

Founded

Freestyle interactive

Goplin digital

Huddle Creative

Imagination

Isle Interactive

Jam

Jarrang

JP Morgan

Lab

Lowe Profero

LV=

Magnetic North

Manifesto

MintTwist

Mobas

Moving Brands

Netcel

Northern Monkey Creative

Numiko

Open Reply

ORM

Pancentric

Periscopix

R1 Digital

RebWeb

Reckless

Red Ant

Rice Media

Sagittarius Marketing

Salad

SapientNitro

Sideshow

Silicon Beach

Silicon South

Silver Egg Media

Spirit Digital Media

Studio Of Things

TH_NK

The College

The Social Partners

Think Jam

ThinkCreateDo

Thinking Juice

This is Crowd

Tommy

TwentyOne

Underwired

Venn Digital

VML

Volume

WCRS

We Are Base

We Are Experience

Wicked Web

Wyndham Lewis (Digital Strategist)

Yard Digital

Yucca

Zone

Below we will Storify tweets from around all of the agencies and schools involved, while the three briefs being set to the pupils are also available to view.

CHALLENGE A: CONNECTED DEVICES

By 2032 it's estimated we'll have 5,000 networked items in our daily lives. Welcome to the Internet of Things (IoT). What objects would you connect to the internet to make our lives easier or more fun? Link your Smart Phone to the idea for extra functionality and control.

View challenge PDF here

CHALLENGE B: SOCIAL MEDIA

More than 500 million photos and videos are uploaded & shared on the internet everyday. How could you use some, or all, of these to make something brilliant and interesting?

View challenge PDF here

CHALLENGE B: MOBILE APPS

We all carry a smart phone everywhere we go, and we keep them by our side day and night. How could you use these smart phones for social good within your local community or further afield?

View challenge PDF here

Conclusions:

Pete Durant, head of planning, The Social Partners

Before our session at Copthall School, one in four of the students wanted to go into advertising and most hadn't considered 'digital' as something separate.

After a day of learning about working in the industry (Google's offices where food is free was a popular area of discussion), social advocacy (our approach to social media and digital communications) and the great challenges, it went up to almost three in four.

The tasks; essentially solving problems creatively - was central to their new interest. It showed them what the core of what we actually do is and that our fast and fun work is something they could realistically do.

The very exciting aspect for the day was the creative thinking and talent in the room. Some of the ideas could be real life things that people use and we were impressed at how quickly they came up with them. Watch out for connected clothes through Buff and study buddy, Nannyknows. You heard it here first!

Ben Doran, head of technology, Lowe Profero

We had a great day working a fantastic bunch of kids who were really up for getting involved, and learning about the digital industry.

We started the day off by presenting the video and getting the kids excited about the world of digital. The kids were engaged throughout the whole day, and it was great to get to teach the next generation about our industry.

The pupils took to the challenges with great enthusiasm and handled each brief like they were already working in the industry. We had ideas varying from connected fridges, new social networks and connected cots for young mums. At the end of the day, we got the students to present their ideas in a live pitch and we judged the winners and gave instant feedback.

All of the ideas and presentations met the brief and it was obvious from the feedback that the kids got what digital was all about. When asked at the end of the day, they gave us a resounding cheer, and lots of thanks for how much they enjoyed the day and how much the learnt about our industry.

Eoin Meade, director of innovation and technology, WCRS

The day started stormy but what a blast of sunshine I’ve had today. I have a ‘year 9-er’ myself and love the insight I get, so was actually looking forward to 20 of them. Thankfully, according to a quick show of hands, there was a great mix of creative and science types. Nice to see it wasn’t just ‘arty students’.

I took them through my life story pretty much, dodgy haircuts and all. I’m a midland lad who done good, so hopefully that gave them confidence that they could do it too. Then the sessions kicked off. We decided to steer down two routes for the brief… how to make the open days (and the first days at the school) less daunting for new students and exploring ways for year 9 students to choose their GCSE subjects with confidence.

I had to remind myself these guys were only 11. Some of the thinking was very sharp. It shows that this ‘digitally native’ generation just get it and with the right push (and support from us lot), we’re going to be in safe hands. And the best bit? Half of the class stayed back to finish their entry sheets. That speaks volumes.

Abi Ellis and Simon Attwater, group creative directors at DigitasLBi

Today we were privileged to meet 50 brilliant young women, full of ideas, brimming with ambition and crackling with intelligence. I have no doubt they will reach the top of whichever profession they choose. I just hope that events like Digital Day convince them that having a career in digital is as desirable as being a doctor, barrister or engineer. If digital is to change the world for the better, we need these bright sparks, who excel in physics, chemistry and maths, as well as those who cherish the arts. If fact, these are renaissance girls: both musicians and mathematicians. Or perhaps linguists as well as physicists. To attract this talent we need to ensure that digital isn't perceived to be a bunch of bearded Nathan Barleys, playing ping pong. We need to be a collective of the finest minds breaking frontiers, not only for clients, but for the common good. Fingers crossed, today opened some minds.

Stephen Lepitak

Hi - I'm the editor of The Drum - so give me a shout if you have any news, feature ideas, opinion insights or views or update me on then drop me a line.

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