Today (8 October) is Bima D-Day, the day of digital which takes marketers intro classrooms in order to educate high school and college students about the industry.
With 87 per cent of Bima D-Day 2013 participants saying that they are now more likely to think about a career in digital, this year's event will see agencies such as DigitasLBi, The Social Partners and Redweb look to show off the world of digital and aim to fill the digital skillsgap of the future.
The list of schools
Bushey Meads School
Wootton Upper School
King Edward VI Five Ways
Dame Elizabeth Cadbury Technology College
St Paul's School for Girls
Golden Hillock A Park View Academy
Selly Oak Trust School
Birmingham Metropolitan College
Blackburn Central High School
Montgomery High School
Bournemouth School for Girls
Hans Price Academy
The Ridings Federation Winterbourne International Academy
Dr. Challoners Grammar School
Longroad High School
Nene Park Academy
East Kent College
Loreto Altrincham Grammar school
The Catholic High School
Upton High School
The Corsham School
St John's School & Sixth Form College, A Catholic Academy
The Hermitage Academy
St Wilfrid's Catholic School
Brookfield Community School
South Dartmoor CC
The Purbeck School
Witchford Village College
Cleveden Secondary School
Eastwood High School
BENTLEYWOOD HIGH SCHOOL
Roundwood Park School
John Hampden Grammar School
Homewood School and 6th Form Centre
Simon Langton Grammar School for Boys
NEW LINE LEARNING ACADEMY
Bishop Rawstorne Church of England Academy
Cardinal Heenan Catholic High School
Rainhill High School
Roundwood Park School
The Tiffin Girls' School
Leyton Sixth Form College
Gladesmore Community School
Hackney Community College
Queens Park Community School
EGA School for GIrls
Woodford County High School
Burntwood High School
DEPTFORD GREEN SCHOOL
William Morris Sixth Form
Chingford Foundation School
Park High School
St. Paul's Way Trust School
Bury Grammar School for Girls
Chorlton High School
Urmston Grammar School
Cardinal Langley RC High School
Burnage Academy for Boys
Preswich Arts College
Flixton Girls School
Weston Favell Academy
Congleton High School
Nene Park Academy
BIshop Fox School
King Edward VI
The Weston Road Academy
Thomas Gainsborough School
St Philomena's School
Gowerton Comprehensive School
Torquay Boys' Grammar School
The Purbeck School
Northleigh House School
Aylesford School and 6th Form Academy
West Herts COllege
Barr Beacon School
Chatsmore Chatholic High School
St Thomas More Catholic Comprehensive
The list of agencies involved in this year's DDay can be viewed here.
Arts University Bournemouth
BAE Systems Applied Intelligence
Bright Blue Day
Code Computer Love
Northern Monkey Creative
Silver Egg Media
Spirit Digital Media
Studio Of Things
The Social Partners
This is Crowd
We Are Base
We Are Experience
Wyndham Lewis (Digital Strategist)
Below we will Storify tweets from around all of the agencies and schools involved, while the three briefs being set to the pupils are also available to view.
CHALLENGE A: CONNECTED DEVICES
By 2032 it's estimated we'll have 5,000 networked items in our daily lives. Welcome to the Internet of Things (IoT). What objects would you connect to the internet to make our lives easier or more fun? Link your Smart Phone to the idea for extra functionality and control.
CHALLENGE B: SOCIAL MEDIA
More than 500 million photos and videos are uploaded & shared on the internet everyday. How could you use some, or all, of these to make something brilliant and interesting?
CHALLENGE B: MOBILE APPS
We all carry a smart phone everywhere we go, and we keep them by our side day and night. How could you use these smart phones for social good within your local community or further afield?
Pete Durant, head of planning, The Social Partners
Before our session at Copthall School, one in four of the students wanted to go into advertising and most hadn't considered 'digital' as something separate.
After a day of learning about working in the industry (Google's offices where food is free was a popular area of discussion), social advocacy (our approach to social media and digital communications) and the great challenges, it went up to almost three in four.
The tasks; essentially solving problems creatively - was central to their new interest. It showed them what the core of what we actually do is and that our fast and fun work is something they could realistically do.
The very exciting aspect for the day was the creative thinking and talent in the room. Some of the ideas could be real life things that people use and we were impressed at how quickly they came up with them. Watch out for connected clothes through Buff and study buddy, Nannyknows. You heard it here first!
Ben Doran, head of technology, Lowe Profero
We had a great day working a fantastic bunch of kids who were really up for getting involved, and learning about the digital industry.
We started the day off by presenting the video and getting the kids excited about the world of digital. The kids were engaged throughout the whole day, and it was great to get to teach the next generation about our industry.
The pupils took to the challenges with great enthusiasm and handled each brief like they were already working in the industry. We had ideas varying from connected fridges, new social networks and connected cots for young mums. At the end of the day, we got the students to present their ideas in a live pitch and we judged the winners and gave instant feedback.
All of the ideas and presentations met the brief and it was obvious from the feedback that the kids got what digital was all about. When asked at the end of the day, they gave us a resounding cheer, and lots of thanks for how much they enjoyed the day and how much the learnt about our industry.
Eoin Meade, director of innovation and technology, WCRS
The day started stormy but what a blast of sunshine I’ve had today. I have a ‘year 9-er’ myself and love the insight I get, so was actually looking forward to 20 of them. Thankfully, according to a quick show of hands, there was a great mix of creative and science types. Nice to see it wasn’t just ‘arty students’.
I took them through my life story pretty much, dodgy haircuts and all. I’m a midland lad who done good, so hopefully that gave them confidence that they could do it too. Then the sessions kicked off. We decided to steer down two routes for the brief… how to make the open days (and the first days at the school) less daunting for new students and exploring ways for year 9 students to choose their GCSE subjects with confidence.
I had to remind myself these guys were only 11. Some of the thinking was very sharp. It shows that this ‘digitally native’ generation just get it and with the right push (and support from us lot), we’re going to be in safe hands. And the best bit? Half of the class stayed back to finish their entry sheets. That speaks volumes.
Abi Ellis and Simon Attwater, group creative directors at DigitasLBi
Today we were privileged to meet 50 brilliant young women, full of ideas, brimming with ambition and crackling with intelligence. I have no doubt they will reach the top of whichever profession they choose. I just hope that events like Digital Day convince them that having a career in digital is as desirable as being a doctor, barrister or engineer. If digital is to change the world for the better, we need these bright sparks, who excel in physics, chemistry and maths, as well as those who cherish the arts. If fact, these are renaissance girls: both musicians and mathematicians. Or perhaps linguists as well as physicists. To attract this talent we need to ensure that digital isn't perceived to be a bunch of bearded Nathan Barleys, playing ping pong. We need to be a collective of the finest minds breaking frontiers, not only for clients, but for the common good. Fingers crossed, today opened some minds.