AOL has appointed Dermot McCormack as president of video and studios, where he will hold responsibility for video content platform AOL On, as well as its branded content scheme BE On and its original content arm, AOL Studios.
Joining from the role of head of Viacom’s music and logo’s connect content group, McCormack takes over the AOL position from Ran Harnevo, who left to “pursue other opportunities”.
He will report into both AOL Platforms CEO Bob Lord and AOL chairman and chief executive Tim Armstrong.
Of the appointment, Armstrong said: “At AOL we recognise that sight, sound and motion is the triple play of engagement and that is what drove our investment in video and 5min Media in 2010. AOL is now a top three player in video and we owe much of this success to exceptional leadership from Ran Harnevo and the team he developed.
“Dermot is a game changing talent with experience exactly where we need it - building audiences through engaging programming - and is the person I expect to take AOL’s video efforts to the next level, building on our significant success to date and increasing the pace of our innovation and growth.”
Earlier this year, AOL teamed with Channel 4 News, ITN and Scripps Networks International to launch its AOL On video platform in the UK.