Forever 21 awards global strategic and creative account to ODD
Forever 21 has chosen ODD as its lead strategic and creative agency partner.
With stores across the US and an international footprint in 10 Latin American countries, 19 Asian countries and five European countries, Linda Chang, marketing director at Forever 21’s headquarters in Los Angeles, credited the appointment to ODD’s “strong strategic understanding of our brand and the sector as a whole”.
Nick Stickland, co-founder and creative director at ODD, added “Forever 21 is a global high street phenomenon and we’re thrilled to have the opportunity to partner with them as they continue to grow and innovate.”
ODD is now working with the brand on its global communications strategy as well as collaborating on seasonal campaign development for traditional, digital and retail channels.