Ad of the Day: Zumba - Find a Class
There must be decent money to be made in running Zumba classes because this unexpected spot promoting the dance is ambitious... and surprisingly effective. A hardcore but infectious beat prompts random people to start twitching involuntarily, until they're popping and twerking like they've fallen on a power cable. It certainly puts paid to the notion that Zumba is the aerobics equivalent of line dancing.
Creative Agency: 180LA
Creative Director: Janet Champ
Creative: Marta Ibarrondo / Janet Champ
Account Manager: Jessica Delillo
Head of Production: Natasha Wellesley
TV Producer: Kevin Diller @ RESET
Service Company: Capital Media Company
Director: TWiN
Producer: Ed Callaghan
Executive Producer: Jeff Macdougall
Editor: Paul Norling @ Beast (New York)
Post Production: Method Studios (LA)
Colourist: Stefan Sonnenfeld @ Company 3 (New York)
Composer: Diplo
Ad of the Day is brought to you in association with David Reviews.
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