Wilkinson Sword creates stop-motion video to support launch of The Hydro 5 Groomer
Wilkinson Sword has launched a stop-motion video as part of a new campaign to launch 4-in-1 styling tool, The Hydro 5 Groomer.
The online campaign, created by JWT London, aims to inspire British men to think about how they style their beards. The film, titled Manscaping, shows off real hair styles animated in time to a track from French DJ C2C.
The film will appear as online pre-roll on YouTube & Unruly, as well as video on demand. A Making Of film will be shared through Wilkinson Sword social channels to create additional engagement.