TubeMogul hires ZenithOptimedia's Mauricio Leon as commercial director

At TubeMogul, Leon will spearhead the firm’s programmatic drive in Europe.

Nick Reid, UK managing director at TubeMogul, said: “Mauricio’s experience, credibility and relationships within the TV and digital industries is unrivalled, making him an invaluable asset to our team.

“We are laser-focused on helping brands and agencies leverage programmatic TV, and we’re able to legitimise this proposition even more now that we have Mauricio on board to drive our commercial efforts.”

Leon added: “Video is an incredibly exciting space to be in – and it’s on the cusp of showing phenomenal growth over the next 12 months.

“When we look within the agency structure, conversations across the board are evolving, from planning and strategy to the buying teams as well as the trading desks – which is a huge difference from even one or two years ago.

“Plus, people are becoming increasingly receptive and educated about the benefits that programmatic offers, and that can only be positive for advertisers.”

Leon has 22 years’ experience from the media industry and has spent time at ITV, Mediacom, Starcom MediaVest Group and Leo Burnett.