Energy drink brand Rocket Fuel pokes fun at Red Bull in new Space Programme campaign
Rocket Fuel, the energy drink brand, is to roll out a campaign that pokes fun at rival Red Bull’s strapline ‘gives you wings’, replacing it with 'why have wings when you can have rockets?’.
To kick off the campaign a fully functional 26ft rocket, created by creative agency Forever Beta, will parade the streets of central London from today (6 October), in a search to find a consumer to be the face of its upcoming Space Programme, which will see the rocket launched into space.
Entrants will be invited to upload an entry video at RocketFuelSpaceProgramme.com that shows how much of a ‘dare devil’ they are, and in early November, the winner will have a front row seat at the full launch.
Alan Fayolle, managing partner at Forever Beta said: “As an agency who are perpetually in beta, we are constantly looking for new ways to propel our client partners into the stratosphere and there’s no better way than in a rocket.
“It takes a great deal of effort and commitment to get a campaign like this away from both the Forever Beta team and obviously our friends at Rocket Fuel. Come November, it’s going to be a blast.”
The Space Programme event will be live-streamed and a film will be made capturing the launch.