Trinity Mirror restructures commercial division
Trinity Mirror has restructured and rebranded its commercial division in a bid to realign it more closely with the overall publisher brand.
Shake-up: Trinity Mirror is restructuring its commercial division
A statement from Trinity Mirror said the rebranded Trinity Mirror Solutions would provide more potential commercially. The new structure comes with the addition of three senior roles, yet to be filled.
James Wildman, chief revenue officer, Trinity Mirror Solutions, said: “Solutions is our commitment to our customers – we will solve not sell – and represents our ability to produce valuable marketing answers to all briefs by leveraging our influential and iconic brands and audiences across print and digital.”
The announcement follows the appointment of Piers North as digital strategy director and Jenny Thomson as ad operations director.