This spot makes up for all those turgid films that don't know how to reign themselves in because there's no time limit online. Every second of this GE ad from the US entertains - and not least because of Jeff Goldblum's bravura performance as Terry Quattro; the man whose celebrity is down to "really great lighting."
Creative Agency: BBDO (New York)
CCO: David Lubars / Greg Hahn
ECD: Michael Aimette
Associate CD: Anne Lac / Judd Counsell
Film Production: PrettyBird
Director: Tim & Eric
Producer: Hillary Calhoun
Photography: Andrew Wheeler
Editor: Kyle Brown
Post Production: PrettyBird
Ad of the Day is brought to you in association with David Reviews.