The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency Fox's Biscuits

Fox’s Biscuits go fully responsive in new site by Together Agency

Author

By Ishbel Macleod, PR and social media consultant

October 2, 2014 | 1 min read

Fox’s Biscuits has unveiled its new website, created by the Together Agency following a competitive pitch earlier this year.

The fully responsive site features information about the range of biscuits which Fox provides – including Rocky, Crunch Creams and Party Rings – as well as extra content such as games.

Stephanie Goodman, social media project manager at the Together Agency, explained: “There’s a recipes section with tried-and-tested desserts you can make using Fox’s biscuits, a Party Ring Zone with ideas for children’s games and party snacks, even a sprinkling of biscuit facts you might not know (for instance, dunking a biscuit has been scientifically proven to increase flavour by a factor of 11).”

She added that challenges faced by the agency in the creation of the website included seamlessly blending two tones of voice (those of Fox’s Biscuits and mascot Vinnie the panda), and representing the Fox’s range and heritage while still giving users a reason to keep coming back.

Agency Fox's Biscuits

More from Agency

View all

Trending

Industry insights

View all
Add your own content +