Sloggi signs Kylie Minogue as new face of brand for autumn campaign
Underwear brand Sloggi has partnered with singer Kylie Minogue to launch its autumn/winter 2014 campaign.
The campaign will launch in Luxembourg, Holland, Belgium, Sweden and Denmark, with Norway and German set to follow in spring/summer 2015. The rest of Europe, including the UK, and Australia will follow shortly after.
"We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy," said Roman Braun, global head of brand Sloggi.
"Her creativity and artistic independence have gained her millions of fans around the world, just like Sloggi, which is one of the world's top brief brands. And just like us, Kylie Minogue is a truly free spirit - that's why we look forward to joining forces with her for this exciting collaboration."
Minogue will be seen wearing Sloggi products, alongside dancers in Sloggi men, in a promotional film to be shown during her new "Kiss Me Once" tour.