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Chickens RSPCA

RSPCA encourages people to take #Squashies to understand the living conditions of chickens

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By Ishbel Macleod, PR and social media consultant

September 30, 2014 | 3 min read

Volunteers have squeezed into a space as little as an A4 piece of paper in order to understand the living conditions faced by chickens in a campaign for the RSPCA by The Good Agency.

As part of Farm Animal Week, the RSPCA is focusing on chickens as one example of the many farm animal species which spend their lives with very little space, light or environmental enrichment.

On 30 September, 20 people were squashed into a space measuring just 2.1m by 1.5m on Carnaby Street, London, to understand how tight the space really is.

Matthew Cull, high value giving manager of the RSPCA said: “Raising standards of farm animal welfare is a lesser known, but very important part of the RSPCA’s work, not just for chickens, but for pigs, hens, cows and sheep. These animals have similar needs as our pets, including freedom from fear and distress and freedom to express their natural behaviour.

"This week’s initiative is about raising awareness of the cramped conditions in which millions of farm animals spend their lives.”

The RSPCA has also asked people to help raise awareness by taking ‘Squashies’ - squashing as many people as they can get into one photo – and donating.

Aardman’s Shaun the Sheep led the way, tweeting one of the first ‘#Squashies’ to go live.

Cull added that the RSPCA has the hope that the campaign “will make people think about all the issues around farm animal welfare and encourage them to donate to help us in our ongoing work to improve the living conditions of millions of farm animals”.

The installation will also visit Cardiff (2 October) and Birmingham (4 October) during Farm Animal Week.

Chickens RSPCA

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