Rakuten Marketing appoints Seth Richardson to spearhead digital innovation and omni experience
Rakuten Marketing, a division of e-commerce company Rakuten, has appointed Seth Richardson to the role of chief technology officer.
Richardson, who joins after his attribution and measurement company DC Storm was acquired by Rakuten in 2014, will be responsible for the development of cross-channel measurement technology.
Rakuten Marketing’s roadmap is to deliver an omnichannel experience for current and future customers, to deliver a seamless, integrated, consistent, and easily trackable customer experience.
The Japanese company has officially launched in France and Germany under its newly unified and restructured line of business, which is replicated globally.
Rakuten Marketing’s core services remain but are to be renamed. Rakuten LinkShare will become Rakuten Affiliate Network, Rakuten DC Storm will become Rakuten Attribution and Rakuten MediaForge will become Rakuten Display.
Mark Haviland, managing director of Rakuten Marketing Europe, commented: “Our clients are demanding a cross-channel view, as well as cross-border capabilities, so these developments are designed to fit that growing trend.
“We now have the ability to demonstrate an attributed view for our clients and we are at an exciting crossroads in the evolution of digital marketing where technology is for the first time allowing marketers to deliver a complete omni experience.”
Across each of its services, Rakuten Marketing delivers tailored and targeted programmes for its customers who include Monsoon Accessorize, Warehouse, Reiss and Mango.