One Two Four appoints Bacardi’s PR director to lead strategy
One Two Four has appointed Sandra Peat as strategy director, where she will develop consumer insight and measurement capabilities.
Prior to joining One Two Four, Peat spent three years as global director of PR, experience and events at Bacardi, where she delivered the brand’s global earned media strategies and PR as well as designing and executing global engagement platforms across Bacardi’s brand portfolio.
Prior to this she enjoyed a three year tenure as head of brand and planning at Red Bull where she was responsible for all of Red Bull’s marketing and communications activity.
Of her appointment, she said: “I am thrilled to be joining One Two Four and looking forward to working with the talented team at an exciting time. With a 25 year heritage in creating meaningful content for brands already under its belt, I look forward to driving the strategy to create remarkable connections between audiences and brands through award winning content.”
Mark Hawkins, chief executive at One Two Four said: “We are delighted to have Sandra on board; her appointment completes the recipe for a team that can provide true end-to-end content strategies on a global and local level. Sandra is a highly experienced marketer with a fantastic track record of delivering consumer engagement, conversation and ultimately brand fans. She is a strategic thinker with a thirst for communications and creative problem solving and will be a fantastic addition to a team set to deliver remarkable experiences for brands.”
Peat is set to begin her new role on 1 October.