The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

September 30, 2014 | 1 min read

Argos’ alien family are to bid adieu after three years.

Saying goodbye via a 60-second online video that will play out to Argos’ fans across YouTube, Twitter and Facebook, the aliens final fling is set to a fun rendition of Frank Sinatra’s ‘My Way’ from a Ziggy Stardust-clad Dad, voiced by Bill Nighy.

Created by CHI&Partners, the Argos aliens have attracted 7 million YouTube hits over the years with social campaigns including #NameOurBaby and #GiftforSanta driving consumer engagement.

As a parting gift for aliens fans Argos’ social media agency, The Social Practice, has launched a Facebook and Twitter competition to win a set of alien dolls and Argos vouchers by voting for the best alien moments from the last three years.

Chi&partners Argos

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