Advertising Week – Wednesday: Yannick Bolloré, Den of Geek, Microsoft, Sharknado
Day Three of this year's Advertising Week New York, and the panel sessions continue to come thick and fast. Here's a look at some of The Drum's choices for sessions taking place during the day to try and catch – check out the live stream within our dedicated online hub if you can't make it along.
9am: Fast Company One on One: Yannick Bolloré, Times Centre Stage
Yannick Bolloré, global chairman and CEO of Havas Group speaks for the first time in the US, and will be interviewed by Noah Robischon, executive editor of Fast Company.
10am: Sight, Sound and Mobile: Video Marketing in the Digital Era, Times Centre Stage
Facebook's Carolyn Everson, VP of global marketing solutions, speaks with marketers about the evolution of video and how viewers' consumption is evolving to new platforms such ad Netflix, Amazon Prime. Hulu and YouTube.
11.30am: Content Marketing Success Stories, Times Centre Hall
A panel comprised of Todd Wasserman, business and marketing editor, Mashable, David Hayes, head of creative strategy, Tumblr, Kim Holdsworth, group brand director, Johnson & Johnson, Peter Foster, VP solutions development, Yahoo, who will discuss the rise of video streaming and what those will mean for future advertising strategies.
2pm: I am my own brand – a people centric approach to design and advertising, Times Centre Stage
Jeremy Grubaugh, global creative director, Microsoft and Nick Romero, CEO/ The Ave Revenue talk about putting the consumer first within a company's product design strategy in order to win over customer loyalty.
2pm: Disrupted Video, Times Centre Hall
The Drum's editor, Gordon Young will lead a panel of video experts to dissect the future of video. Among the panel is Chris George, VP product manager, Pop Sugar, Jesse Mann, CMO, Dayglo Ventures, Julian Lloyd-Evans, managing director of advertising, Dennis Publishing, Michele Tobin, VP global advertising, Rovia, Richard Shea, ESPN Personality and co-founder / Major League Eating.
5pm: The Superfan Effect, The Adara Stage at Hard Rock Cafe
Mike Checcin, editor of Den of Geek, David Howe, resident, SyFy, actor Ian Ziering from Sharknado, Tricia Helfer from Battlestar Galactica talks about the rise of the Superfan culture and how content makers should cater for it and win its loyalty.
The panels will each be live streamed and available to view within The Drum's dedicated Advertising Week New York live stream.
The timings above relate to local time in New York.