Starbucks celebrates human diversity in global 'Meet Me at Starbucks' campaign

Starbucks has launched a global ad campaign with an ambitious ad designed to capture real, unscripted moments in-store.

The video called ‘Meet me at Starbucks’ was created by 72andSunny and showed coffee-lovers throughout the world connect with friends. The 60 second clip will be broadcast on YouTube with a brand takeover scheduled for Wednesday 1 October.

This will be supported with display ads and the Instagram hashtag #HowWeMet encouraging fans to snap their own special moments. The firm will also distribute the clip through its Tumblr and Twitter accounts.

The ad comes as part of the ‘Meet me at Starbucks’ campaign which included an eight minute documentary shot in 59 stores across 28 countries.

These videos were captured simulatneously during a 24 hour period to show how important the stores are to communities worldwide. This interactive YouTube video allowed viewers to choose which stories they want to see more of.

The clip reads: “If you went to any Starbucks in the world, in any given day, what would you find? New Love? Enduring love? Respect? Understanding? New Moves?" before concluding "Good things happen when we are together".

Last week, the coffee firm announced a new partnership with healthy restraurant-chain Pod to increase the quality of its food offering in the London area.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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