Infographic: 92% of marketers plan to spend the majority of their social marketing budget on Facebook this Christmas
A whopping 92 per cent of marketers will spend the majority of their social marketing budget on Facebook this Christmas, according to a new survey by digital marketing platform Offerpop.
The company surveyed 120 marketing professionals to garner their marketing plans in the run up to the Christmas season, and found that only 4 per cent plan to spend the bulk of their budgets on other social platforms.
Social media spend will increase this year, 67 per cent of respondents planning to spend more this year compared to 2013.
The survey also found that 48 per cent of marketers aren’t rushing to invest budgets in untested networks; with only 16 per cent planning to spend money on Snapchat, 8 per cent on Yo, and 8 per cent on Wanelo.
