Advertising Week - Tuesday: Dan Rather, Wall Street Journal, David Fincher, Yahoo, Ethan Hawke, Gillian Flynn, Mondelez
Day two of Advertising New York doesn't let up with back to back sessions that are all must see. Here's our round up of some of the best panels and interviews taking place, and all streamed on The Drum website if you can't make it along yourself.
9am: Fearless, Liberty Theater
A panel hosted by Mondelez that will examine what it means to be fearless in marketing today. The session will be led by the company's Dana Anderson and Bonin Bough will lead the session alongside Jill Baskin VP, global strategy & communications, Mondelez International, Linda Boff executive director, blobal brand marketing, GE, Kevin Brady executive creative director, Droga5, Bret Kovacs head of community, Quirky, Inc and Gary Osifchin, senior marketing director, Mondelez.
10am: Reboot: Propelling Marketers into the Future to Help Address the Problems of Today - Liberty Theater
Futurist Jason Silva, host of Nat Geo's Brain Games will speak with Craig Atkinson, chief digital officer for PHD USA on how technology will advance biology and genetics alongside other elements of the world.
11am: Live Taping of IMDb’s WHAT TO WATCH with Ethan Hawke, Times Center Stage
Hollywood actor Ethan Hawke will participate in an I depth interview with Ketih Simanton, managing editor of IMDB, discussing his career and current projects and lifelong influences.
12pm: Wired CMOs, NASDAQ MarketSite
A group of CMO's discuss their experience of brand building and offering their insight on the latest marketing trends. The panel includes, Jessi Hempel senior staff writer, Wired, Eric Bader CMO, RadiumOne, Lauren Crampsie worldwide chief marketing officer, Ogilvy & Mather, Jascha Kaykas-Wolff CMO, Bittorrent, Mari Kim Novak CMO, Rubicon Project, Matt Wolfrom VP, Marketing, ShareThis.
4pm: The Newsmen: Changing Dynamics of Media, Tech, and Journalism The Adara Stage at Hard Rock
This session courtesy of AOL, will see Peabody-winning newsman Dan Rather talk about his career and the changes he is witnessing within the media industry with the rise of technology with HuffPost Live co-creator, Roy Sekoff.
The panels will each be live streamed and available to view within The Drum's dedicated Advertising Week New York live stream.
The timings above relate to local time in New York.