Wagamama focuses on brand history in latest campaign
Wagamama, the pan-Asian restaurant brand, has launched a radio and in-store advertising campaign designed to promote the brand’s story and range of dishes.
The work, created by agency 101, is now live on radio and throughout Wagamama restaurants, including on placemats and A-boards.
Four 30-second radio spots feature the voice of Fun Lovin’ Criminals and BBC Radio 2’s Huey Morgan, and aim to celebrate elements of the Wagamama experience, such as dishes coming at different times and trying to pronounce their names.
Simon Cope, global brand director at Wagamama, commented: “The campaign represents the freshness and fun qualities of our brand. We hope the advertising and creative execution will encourage people to embrace their adventurous side over the cooler months and understand a little more about what makes Wagamama so special.”
Meanwhile the print work was photographed by Gareth Sambridge and features side-on views of woks and ramen bowls, which have been cut in half to showcase the ingredients of key dishes including prawn raisukaree, firecracker chicken and chilli beef ramen.