Hootsuite plans new voice feature with acquisition of social telephony platform Zeetl
Hootsuite is set to integrate new voice technology into its social platform after acquiring social telephony start-up Zeetl.
The idea is to use Zeetl’s technology, which allows brands to better control their image online and take support conversations offline, to improve customer service teams using Hootsuite.
The technology negates the need for a customer to follow and message a company when they need information. Instead, when a customer tweets or posts an enquiry the company can post a unique link which is publicly available but accessible only to the specific customer through authentication.
Once the link is opened, the customer is provided with a unique local phone number and Skype ID to speak with an advisor.
This follows the company’s recent acquisition of social campaign management platform, Brightkit.
"Acquisitions form an important part of our growth strategy,” said Ryan Holmes, CEO.
“We're expecting big things from the brilliant team at Zeetl and Brightkit and are looking forward to getting this technology into the hands of our customers.”
Hootsuite today (25 September) closed $60m in financing bringing its total financing to-date to $250m.