Mashable will officially launch its UK office in London in October with Blathnaid Healy named UK editor, the title has announced.
Tim Chester will take up the deputy editor role, and Ben Maher has been named advertising director ahead of Mashable’s push into the UK media market. The title has seen audience growth of 47 per cent over the last year in London alone and traffic to the UK overall is up by 42 per cent according to Adobe Marketing Cloud figures.
Pete Cashmore, founder and chief executive of Mashable, said: “As media and technology continue to shape the international landscape, it only makes sense that Mashable expands in order to continue to thrive within the intersection of these spaces."
UK editor Healy most recently worked with WorldIrish.com as chief operations officer, and prior to that she was a multimedia news journalist for Irish broadcaster RTÉ.
Deputy editor Chester previously worked as a contributing editor at Buzzfeed UK.
Ben Maher joins as UK advertising director from Weve, and prior to that he spent time creating his own gaming startup alongside stints at Endemol International, MySpace, AOL Time Warner and Yahoo.
In August, Mashable chief revenue officer Seth Rogin told The Drum that the title had shifted focus to cultivating branded content deals and had increased consultation.