Manchester City partner with Malaysian male grooming brand Dashing
Manchester City has signed a sponsorship deal with Dashing, the Malaysian male grooming brand, as it seeks to build its following in south east Asia.
The two year deal will see Dashing become Manchester City’s official personal male care partner in the country, plugging a product portfolio including deodorants, shower gel and styling products.
In a reciprocal arrangement Dashing will be able to use the club crest and player imagery in its TV and social media campaigns with customers also given the chance to win an all-expenses paid trip to Manchester to see the team in action.
Manchester City’s chief business officer Tom Glick, said: “Having built up a long and trusted reputation among the millions of young men in the region who also love football, Dashing is the perfect fit for Manchester City.”
Dashing marketing manager Rishi Pahwa, added: ““We realise the love and passion for football and especially English Premier League and are proud to present DASHINGgoesMancity contest whereby we look to reward Dashing users with Once in A Lifetime opportunity for a VIP experience of English premier League.”