Greggs seeks approval from New Yorkers with new hotdog range
Greggs has taken a trip over the Atlantic to New York to trial its new hot dog range with the locals.
Havas PR took Gregg’s new hotdogs on tour to the ‘Big Apple’ to sample the snacks with New Yorkers - to see if they were up to scratch. While there, the vendors took the weiners on a city tour from Times Square to the Statue of Liberty.
The firm encouraged those tasting the ‘dogs’ to tweet selfies to @GreggstheBakers using the hashtag #HotDogsOnTour. The best entry will earn a trip to New York.
Graeme Nash, head of customer and marketing at Greggs, said: “We wanted a campaign that not only showed how excited we are to introduce our new hot dog, but also demonstrate its quality credentials, by conducting the ultimate taste test.
“By giving street food-loving New Yorkers, the opportunity to be the first to taste test the dogs, I think we’ve definitely achieved those objectives.”
Last month the firm was on the receving end of an unfortunate Google Image mix-up that replaced the Gregg's logo with a graphic reading "providing shit to scum for over 70 years." A mistake which was handled admirably by the social media team.
Content created with:
Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
Find out more