Gloop extends Manchester United tie-up for another year
Japanese social gaming firm Gloop has moved to extend its partnership with Manchester United after racking up 1.4m downloads of its official Manchester United game – ‘European Club team Soccer Best Eleven Plus’.
The catchily-titled app was launched a year ago when the two businesses first collaborated and allows fans to assume the role of manager in pursuit of Premier League glory.
Manchester United’s group managing director, Richard Arnold said: “We are delighted that gloops have decided to extend their relationship with us for another year, and demonstrates that having a partnership with Manchester United yields impressive returns.
“gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available.
“They are at the forefront of the development of social gaming in Japan and we believe they can continue to help the Club deepen our engagement with our fans there.”