NHS 24 appoints Story to develop winter health campaign
NHS non-emergency helpline for Scotland, NHS 24, has appointed Story to develop its winter health campaign which will go live at the end of this year.
The campaign will highlight key messages to help the Scottish public stay healthy over the Christmas and Easter periods.
Jim Kelly, deputy managing director and head of planning at Story said: “Following the recent, successful 111 number change launch and our work to date on their Living it Up campaign, we are delighted to be working, once more, with NHS 24 on their new winter campaign. We were very mindful not only of the need to refresh this important campaign’s creative, but also of its requirement to engage some of Scotland’s harder to reach audiences.”
The campaign work was won by Story following a competitive five-way pitch.