Apple exceeds expectations as it sells over 10m iPhone 6 units in first three days of release
Apple has sold over 10m units of its newly released iPhone 6 and iPhone 6 Plus in the first three days of going on sale.
The company’s chief executive, Tim Cook, claimed that sales of the new device had “exceeded expectations” following the first weekend totals.
"While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” he added.
Apple claimed to have sold 5.4 million iPhone 5 units last year.
Despite the high volume of sales, the phones are not yet currently for sale in China, but have been released in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.
An additional 20 countries will be added to that list at the end of this week, with the new phones set to be available within 115 countries by the end of this year, Apple has said.
One of the apps included on the new phone’s iOS 8 operating system is music recognition app, Shazam. That company’s commercial chief, Miles Lewis recently told The Drum that its inclusion on the phone would be ‘a game changer’.