'There are a lot of exciting things going on' - Nestle digital chief on technology in the home and the power of wearable sensors to brands
Sensor based technology will offer major companies a lot of ‘exciting possibilities’ as it emerges, according to Nestle’s global head of digital marketing and social media, Pete Blackshaw.
Speaking to The Drum, Blackshaw spoke about the possibilities that technology in the home would offer advertisers as the Internet of Things progresses towards becoming more mainstream.
He also said that it was clear that technology and marketing were intersecting in a powerful way; “The whole notion of automation or the marketing cloud are simplifying marketing tasks. We are already bringing consistency to them, whether it’s customer service, campaign management, ad targeting or more advanced things like programmatic. At a base level on marketing automation there are a lot of exciting things going on.”
Blackshaw continued by highlighting the ‘emerging world’ of wearable sensors and how such technology could be powerful for companies providing healthcare services and goods around wellness.
“We think that is a really big opportunity and obviously we’re just in the infancy of that space but this notion that sensors health identify consumers’ needs and it’s up to us as brand builders to provide value and utility against those data streams, that’s really exciting and there’s a lot to work with there,” he stated.
Blackshaw echoed the thoughts of Mondelez VP of global media and consumer engagement, Bonin Bough when discussing the potential that the Internet of Things could have for marketers (see video below.)
