Specsavers and Penguin team up in 'choose the plot' promotion
Penguin books and Specsavers have launched a campaign to ask crime thriller readers to decide the plot of a new Novella.
Choose the plot
The partnership will include a dedicated website and Facebook page to invite readers to join in deciding the narrative direction of the story, which is being produced in conjunction with three authors: Christopher Fowler, James Oswald and Jane Casey
Dame Mary Perkins, founder of Specsavers said: “There is an intrinsic link between reading, watching crime thrillers and eye sight.”
Penguin digital marketing manager, Lynsey Dalladay,said: ‘We’re delighted that Dead Good can work with Specsavers on creating an innovative and exciting novella. The three authors are extremely talented and looking forward to the challenge of shaping a book with the readers in the driving seat.”
The event, called #ChooseThePlot was created and project managed by Manning Gottlieb OMD and begins on 23 September.
People who are interested in participating can find all information about the campaign by visiting the choose the plot website .The resulting story will be released as a free digital eBook on the 24 October