The Drum Awards for Marketing - Extended Deadline

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By James Doleman

September 22, 2014 | 2 min read

Nissan has kicked off a campaign for its Juke model, featuring Winter Olympics medalist Jenny Jones.

The ‘personalise your thrill’ promotion aims to inform potential customers about the option to personalise the new Nissan Juke with the new trim and body kit chosen by the customer.

The video ad will be seeded online and supported by a multimedia campaign with print specials including a cover-wrap of Sunday Times InGear.

It will also include out-of-home placements in locations such as Waterloo Motion and Euston Motion.

The campaign was brokered by Fuse Sport & Entertainment, as an extension to Nissan’s Official Automotive Partnership with Team GB and ParalympicsGB.

The car marque worked with agencies Manning Gottlieb OMD and TBWA \ London for the creative, and media planning and buying.

Jones, who was the first British athlete to win a medal at a winter Olympics said she was "excited" to be taking part in the campaign.

She added: “Taking slopestyle riding to urban environments was a new challenge, and riding on environmentally friendly coloured snow was a great way to not only give the film a pop of colour but it shows that you can make the Juke your own by personalising its features with different colours.”

Nissan is also a ‘Tier One’ sponsor of the next Olympic Games which will be held in Rio de Janeiro in 2016 Games, supplying over 4,500 vehicles to support the Olympic and Paralympic events.

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