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Coca-Cola teams with Rosie Huntington-Whiteley for Coca-Cola Life pop-up shop

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By Ishbel Macleod | PR and social media consultant

September 20, 2014 | 2 min read

Model and actress Rosie Huntington-Whiteley helped Coca-Cola promote new low-calorie drink Coca-Cola Life with the launch of a pop-up shop in London.

Open on Saturday 20 September, the pop-up shop on South Molton Street offers shoppers the chance to try the new Coca-Cola drink from an installation wall to be in with the chance of winning a Coca‑Cola Life prize, including a long weekend in New York City.

Huntington-Whiteley said: “To me, life is about enjoying the special moments that make us happy, however big or small. With the Coca‑Cola Life pop-up boutique we are inviting people to recognise and celebrate those moments as well as create new personal experiences.

"I hope you all enjoy the great taste of Coca‑Cola Life and that our Coca‑Cola Life moments help to create memories that will last a lifetime.”

Those who are not able to visit the pop-up shop can still enter the competition by sharing a Coca‑Cola Life moment picture online, using the hashtags #CocaColaLife and #comp.

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