The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Manchester United

Rio Ferdinand's #2Sides autobiography campaign to hit Underground sites

Author

By John McCarthy, Opinion Editor

September 19, 2014 | 2 min read

Blink Publishing is set to roll out a campaign for Rio Ferdinand’s autobiography, #2Sides, having recently appointed the Media Agency Group to oversee its excecution.

#2Sides will spill the beans on Moyes' stint in charge of Man U

The agency will launch a multi-format campaign to publicise the book with ads planned for billboards, Underground panels and digital six sheets at premium sites throughout Manchester and London.

Four sheet billboards will be used in 50 Underground stations including Euston and London and digital six sheet advertising will be featured at Waterloo rail station from the 22 September.

A number of taxis in Manchester and London will also be wrapped as part of the campaign.

Lee Dentith, CEO of Media Agency Group, said: “The very subject matter of this campaign is immediately guaranteed to attract the attention of audiences. What we have done at Media Agency Group is to ensure maximum reach by strategically positioning the campaign to target as large an audience as possible.

“The scale of the campaign across both cities means audiences will be constantly reminded to purchase the autobiography on its release date early next month.”

Ferdinand’s "candid, outspoken and supremely honest" biography #2sides will be released on 2 October.

Manchester United

More from Manchester United

View all

Trending

Industry insights

View all
Add your own content +