Two thirds of CEOs believe digital OOH is best medium to ‘make their brands famous’
Digital out of home (DOOH) advertising is the best method after TV for advertising, CEOs believe, according to a survey conducted by Censuswide.
While 74 per cent of CEOs asked said that TV was their favourite method of advertising, 60 per cent said there are specific DOOH sites around London they view as ‘must have’ when it comes to their brand or company’s media plan.
The research of 100 UK CEOs also found that 66 per cent believe DOOH is the most effective medium for making their brand famous.
Jonathan Lewis, managing director at Outdoor Plus said: “The results of the Censuswide survey show that CEOs resolutely believe premium digital screens deliver for their company or brand. What is particularly heartening for us is that CEOs understand the value of specific premium sites as much as they value the channel overall.”
Nearly half the CEOs questioned said that DOOH is a good way to build and grow brands and is a powerful way to reach a big audience.
When asked their preferred location to advertise their company on a premium digital screen in London, 52 per cent chose Euston Road Underpass.