Sustainable kids clothing company, The Fableists, has launched the second film in its online series, an animation voiced by comedian Jennifer Saunders.
The brain child of Little Black Book director Matt Cooper and advertising agency Brothers and Sisters, The Fableists, which launched last year is fully sustainable and ethical, and aims to “break the cycle” of child labour.
The Epic Thread animation features a young girl and her pet pug Tony, who follow a piece of thread on the girl’s t-shirt. The thread takes them on an adventure through the life of the clothing, starting from her bedroom and ending up at the farm where the cotton was grown.
Created by Brothers and Sisters, the animation was directed by Kwok Fung Lam and Ivo Sousa from The Mill. The film is accompanied by a music track composed by Smith & Elms at Eclectic.
Matt Cooper, founder of The Fableists, said of the film: “It’s a great fantasy piece that takes us back to those fantastic books we read as kids and now read to our kids. Brothers and Sisters working with The Mill and Eclectic have delivered something totally original, that tells the story of the clothes, whilst creating a great young heroine”
The film forms part of an ambitious series documenting extraordinary children from around the world.