The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Durex Facebook

Durex Thailand apologises for ad saying 28% of those who fight sex end up consenting

Author

By Ishbel Macleod, PR and social media consultant

September 18, 2014 | 2 min read

Durex Thailand has apologised after ad an appeared on its Facebook page suggesting that “28 per cent of women that fought ended up consenting”.

The apology, made in Thai, said that there was a miscommunication with the ad, and that it has now been deleted.

The apology stated: “Durex sincerely regrets and apologises for the inappropriate and offensive post made on our Durex Thailand Facebook page. Non-consensual sex is not a behaviour or attitude that Durex condones. It absolutely goes against everything we stand for. As a strong advocate for healthy and respectful relationships, we have the utmost respect for women and are committed to helping people love sex safely.”

Phyllida Price, an account manager at Virgo Health, Durex Global’s PR arm, added that the company has a social media policy and “Durex Global is investigating why this system was not adhered to in this situation and is putting new systems in place to ensure that it does not happen again.”

Durex Facebook

More from Durex

View all

Trending

Industry insights

View all
Add your own content +