M&C Saatchi Mobile’s global CEO, James Hilton, tops The Drum's Mobile Top 50
M&C Saatchi Mobile’s global CEO, James Hilton, has topped this year’s The Drum Mobile Top 50 list, with OMD UK’s head of mobile Milton Elias finishing in second place.
The list of 50 mobile professionals in the UK, was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within mobile.
Hilton was named as this year’s top choice, with Elias coming in second and Alex Newman, Omnicom’s managing director of mobile, finishing in third place.
“In 2005 I realised that mobile was going to be the next digital channel and I firmly believed it would rapidly become an integral part of the marketing mix,” explained Hilton. “When I launched the company, I was keen not to raise capital as I believed investors would distract me away from my vision. The industry was full of doubters and client budgets were non-existent, and to top it all off we were the first mobile marketing agency to launch in the UK – which certainly made the challenge even greater.”
The top five on the list was rounded off by Natalie Massenet, founder and executive chairman of Net-a-Porter and Jay Altschuler, director of global media innovation at Unilever.
The full list of the The Drum’s Mobile Top 50 for 2014 can be viewed in the online chart while the accompanying supplement can be found in the latest edition of The Drum (17 September) or bought through The Drum Store.
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M&C Saatchi Mobile's mission is simple: to help brands engage with their customers using data driven mobile solutions.
As leaders in mobile advertising, we strive to provide the best possible ROI for a wide variety of direct response and brand campaigns across a vast spectrum of media.
Or core offering is as follows:
- Performance mobile media campaigns
- Media strategy and research
- Mobile media planning and buying
- Display, Social, Rich Media, RTB, Chart Boost (App store positioning)
- Campaign management, optimisation and analysis.
- Creative
The expertise of our media planning and buying team is second to none. We have an intricate knowledge of the fast-growing and increasingly complex mobile marketplace. Our people are highly experienced at advising many of the world’s best and most recognizable brands, ensuring that our clients are always one step ahead of the curve.
Our 100+ team of mobile experts are positioned across the globe, covering Europe, the Americas and APAC. Having this on the ground local market knowledge combined with global scale is imperative in delivering relevant, performing and scalable campaigns to our global client base.
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