Dentsu Aegis has appointed Trinity Mirror chief operating offiver, Mark Hollinshead as a non-executive director.
Hollinshead, who announced his decision to leave the newspaper publisher in August to become group CEO of Nova International, which organises sporting events including the Great North Run, will join the regional business of Dentsu Aegis in October.
Dave Lucas, managing partner at Dentsu Aegis Network, said of the appointment: “Mark’s experience, know-how and capabilities will be a tremendous addition to our management team, as we continue to grow our regional businesses, and build out a best in class content proposition. The opportunities to welcome somebody with Mark’s pedigree to your team are few and far between”
Hollinshead added: "This is an exciting time to be joining Dentsu Aegis Network and I'm really looking forward to working with what I know to be a highly talented team to add real value where I can.”
He will take up his role within the marketing services group in October.
It is understood that Hollinshead will work closely with Carat both sides of the border, with the Daily Mail and Sunday Mail media account having been handled by Carat Edinburgh for many years, he already has a working relationship within the agency.
He will also work closely with Carat's offices in Manchester, Leeds and Newcastle.
Hollinshead announced in August that he was to step down from his role at Trinity Mirror after 17 years at the publisher to become Group CEO at Nova International, the mass participation events and sports marketing company.
Last week, Dentsu Aegis chief executive, Jerry Buhlmann told The Drum that despite rumours to the contrary, the group was not interested in a merger deal with Interpublic Group.