Americans responsible for 10% of London Fashion Week tweets
London’s Fashion Week proved popular across the Atlantic with Americans posting ten per cent of all event-related tweets throughout the week, according to analytics platform Social Bro.
London Fashion Week went down a treat with social media users
As the event came to a conclusion yesterday (Tuesday 16 September), it emerged that US-based social networks were responsible for ten per cent of the tweets regarding the London event.
Additionally, one fifth of tweets came from the UK, two per cent from France and the two thirds from elsewhere around the world, showing that fashion-lovers around the world were engaged in the event regardless of their location.
The top brand at the show was Burberry with its summer 2015 collection seeing 15,000 tweets during the live show, raking in more mentions and retweets than any other clothing line.
As Twitter was a vital tool in the show's delivery, hashtags were commonly used. ‘#lfw’ was the most popular hashtag after being included on over two thirds of London Fashion Week posts. Way behind in second place was’#ss15’ which was used in a tenth of tweets - followed closely by ‘#londonfashionweek’, ‘#fashion’ and ‘#london’.
The five most discussed brands in order of interest were Burberry Prorsum, Topshop Unique, Julien Macdonald, Tom Ford and in fifth place, Jean-Pierre Braganza.
It was an overwhelmingly well recieved by social media users with positive sentiment being measured at 93 per cent, only seven per cent of posts expressed negative feedback.
During the London Fashion Week, Wellington boot brand Hunter delivered geo-targeted video content to its followers on Twitter.