Ad of the Day: Sony Xperia - River Football Hero

This viral for Sony's Xperia phone focuses on one of those insane sporting events that characterise rural life in certain parts of England. Not for these people the rollercoaster ride associated with chasing cheese down a hill... no, they get their kicks from playing football in a shallow river and it's been captured using the marvellously waterproof gadget that's being advertised.

Ad of the Day is brought to you in association with David Reviews.