UM has revealed plans to expand its multi-million dollar deal with Facebook, which covers the US, to give clients more Facebook access globally.
UM's US clients BMW and Sony Pictures Entertainment have already signed up for the deal, which sees an increase in Facebook spend in return for access to advanced consumer research, premium video content and data.
David Cohen, chief investment officer at UM, told M&M Global: “We have been working [with Facebook] for some time on a variety of different elements to the deal, as we are big believers in backing up announcements like this with things that will benefit our clients and address a lot of the challenges they have.”
He stated: “we are hoping to be able to expand this globally in short order,” and hinted: “I don’t think it’s outlandish to think that Twitter will be next on the list.”
Cohen added that the business deals are made based on where “business is organically scaling”.