Buyagift.com appoints Starcom MediaVest to handle digital activity
Buyagift has appointed Starcom MediaVest Group (SMG) to handle international PPC and digital activity following a competitive pitch against Netbooster.
Account win: Buyagift has appointed Starcom MediaVest
The agency won the business on account of its established capabilities in the space.
Christiana Kyriakides, head of acquisition at Buyagift, said: “Our ambition is to deliver unique gift experiences and we believe this fits in perfectly with SMG’s extensive capabilities in terms of creativity and precision marketing.”
Chris Camacho, EMEA head of paid search and social at SMG, added: “In bringing together data, our expertise in precision marketing and experience in creating powerful human experiences, we look forward to engaging Buyagift’s consumers through innovative campaigns.”
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Starcom MediaVest Group
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