Tesco, Diabetes UK and British Heart Foundation team for healthy living drive
Tesco, Diabetes UK and the British Heart Foundation are set to join forces to raise awareness of the benefits of living a healthy lifestyle.
The partnership, which will launch in early 2015, will see Tesco spearhead the campaign with an aim to raise millions of pounds for the two charities.
The finer details of exactly how the organisations will raise money are set to be announced in early 2015.
According to Diabetes UK and the British Heart Foundation, there are seven million people living with cardiovascular disease, 3.5 million people living with Type 2 diabetes and a further 11.5 million at high risk of developing this condition.
The trio will aim to reduce the risk of developing the conditions by focusing on ways to encourage healthy eating and healthy cooking habits, including making it easier to choose foods lower in sugar, saturated fats and salt.
Greg Sage, community director at Tesco, said: “We’re delighted to be part of this charity partnership - the first of its kind in the UK. It’s great to be working with Diabetes UK again, and to be building a new partnership with the British Heart Foundation. We have enormous respect for the work they do, and want to help them do more.
“Using our collective scale and expertise, we’re going to make a real and positive difference to millions of customers’ lives. Over the next few months we’ll be working on the details of exactly how we’ll do that, so watch this space.”