35 campaigns including BHF's 'You've been Vinnied' and Sainsbury's 'Christmas in a day' shortlisted for 2014 IPA Effectiveness Awards

Joining Lord Davies on this year’s judging panel were Lorna Hawtin, disruption director, TBWA Manchester and Bridget Angear, joint chief strategy officer, AMV BBDO, who assumed the roles of convenor and deputy convenor of judges respectively.

Of the shortlisted campaigns, Lord Davies said they “provide absolute proof of the transforming power of communications to a business’s bottom line”. He added: “For anyone looking for invaluable insights into how to turn a creative idea into commercial success, look no further than these exemplary cases. Congratulations to all those who have made it onto this prestigious list.”

Hawtin remarked that the judges were “seriously impressed by the breadth of entries this year”.

The 2014 Awards are sponsored by Thinbox with chief executive Lindsey Clay, claiming that to be shortlisted is “almost an award in itself”.

She commented: “It [being shortlisted] means that these campaigns have worked and worked brilliantly. They are the benchmark by which other advertising should be judged and I wish them all every success on Awards night. No awards come closer to what Thinkbox is about than these and we are proud to have been their sponsor for ten consecutive years.”

The full shortlist can be found below:

• Aldi, Aldi UK & Aldi Ireland by McCann Manchester
• Aviva, Aviva by AMV BBDO
• Be Clear on Cancer, Public Health England by M&C Saatchi
• BHF, British Heart Foundation by Grey London
• Cuprinol, AkzoNobel by 18 Feet & Rising
• Dacia, Renault UK by Publicis London and Manning Gottlieb OMD
• easyJet, easyJet by VCCP and OMD
• EDF Energy, EDF Energy by AMV BBDO and Havas Media
• Everest, Everest by MBA and MediaCom
• Expedia, Expedia by Ogilvy & Mather London and Expedia
• Fairy, Procter and Gamble by Grey London
• Fire Safety, Department for Communities and Local Government by RKCR/Y&R
• first direct, first direct by JWT
• Foster's, Heineken UK by adam&eveDDB
• Garnier UltraLift, L'Oréal by Publicis London
• Group of Humanitarian Attention to the Demobilised, Colombian Minstry of Defense by Lowe and Partners (*Columbia)
• ITV, ITV by ITV
• Kärcher UK, Kärcher UK by Kärcher UK
• London 2012 (Travel Demand Management), Olympic Delivery Authority / Transport for London by M&C Saatchi
• Lux, Unilever by JWT Tokyo and Unilever (*Japan)
• Make Health Last, Heart & Stroke Society of Canada by Lowe Roche (*Canada)
• Mattessons / Fridge Raiders, Kerry Foods by Saatchi & Saatchi
• McDonald's, McDonald's Denmark by OMD Denmark and DDB Copenhagen (*Denmark)
• Mercedes, Mercedes-Benz by AMV BBDO
• MILO, Nestlé Malaysia by Ogilvy & Mather (*Malaysia)
• Mobile Internet, Deutsche Telekom by DDB Tribal Group (*Germany)
• National Depression Initiative (NDI), Health Promotion Agency by FCB New Zealand (*New Zealand)
• Only, Bestseller by UncleGrey (*Denmark)
• Pancreatic Cancer Action, Pancreatic Cancer Action by Team Darwin
• Premier Inn, Whitbread by RKCR/Y&R
• Ready Baked Jackets, McCain by PHD Media
• Sainsbury's, Sainsbury's by AMV BBDO, Blue Rubicon, PHD Media and Sainsbury's
• Sensodyne Pronamel, GlaxoSmithKline by Grey London
• Specsavers, Specsavers Optical Group by Manning Gottlieb OMD
• The Salvation Army, The Salvation Army by Mike Colling & Co and WPN Chameleon