The Drum continues online growth with record audience in August
The Drum’s online audience has grown to another record level in August as over 1,100,000 users came to the website.
The site recorded 1,101,438 unique users during August, a year on year increase of 80 per cent, while sessions grew by 61 per cent to reach 1,337,103 for the month.
Major stories in August included coverage of the Macmillan Cancer fallout as it allegedly attempted to involve itself with the Ice Bucket Challenge fundraising around the world, analysis over the coverage of Robin William’s death, voting for The Drum’s Mobile Top 50, the Digerati, the Advertati, a story on a selfie addicted Russian soldier whose posts gave away the army’s presence within Ukraine and our 50 under 30 women in Digital.
Stephen Lepitak, online editor for The Drum, commented: “It just goes to show that despite the school holidays and many people being away, The Drum’s audience continues to keep tabs on media and marketing developments. Our mobile traffic alone was more than double that of last August, with tablet nearly two thirds higher than last year. We hope that while continuing to grow our audience our existing readers still enjoy coming to the site regularly as well.”
Earlier this year, The Drum beta launched a new Profile Hub section of the website, which pulls together all news and content on the website into a company’s own profile space and allows them to promote their own creative work and latest news by posting straight to the site for the editorial team to monitor.